STYLE AT PURE
Beautiful style and finish.
We have been trading and providing in-salon training for our staff for over 20 years. All our stylists are fully trained in all areas of classic and contemporary hairdressing, from a simple trim to a full head of Aveda colour, modern classic Balayage techniques give gentle lightening, foils for a tone change, face framing, plus styling for both short and longer hair.
As independent hairdressers, we work closely with the fantastic Aveda brand to provide excellent styling and hair care to every single client. Our experienced hairstylists are always up-to-date with the latest and greatest treatments, ensuring our customers receive only the best from every visit.
We are very proud to have a hugely talented styling team at Pure Hair York. Whether you're looking for a timeless style or a fashion-forward update, a healthy trim or a reshape for a special occasion, our team is here to help. Book a complimentary consultation with one of our expert stylists today at York’s leading Aveda hair salon.
Beautiful style and finish.
Our salon stylists are fully trained to provide you with a wide range of classic and contemporary hair styling, technical and creative cutting, and personalized Aveda colour services. See our work on our Instagram to ensure you're booking with someone who can perfect
exactly what you desire!
You can put a price on quality.
You dream the colour. We make it a reality.
New from Aveda
Purple shampoo reduces brassy tones by 5X* plus instantly repairs fragile blonde hair with bond-building plant technology**. Gently cleanses and restores strength while brightening blonde, silver, and grey hair.
Suitable for
• All types of blonde, lightened, and silver hair
• Fine, medium, and thick hair types
• Safe for chemically processed hair
Featuring Aveda’s own Pure-Fume™ aroma with certified organic ylang-ylang,
rose, marjoram, and other pure flower and plant essences.
Strengthen and repair blonde hair with this gently cleansing, non-stripping purple toning shampoo. Violet-rich pigments instantly brighten blonde, silver, and grey color and progressively tone hair each time you wash. Plant-derived bond-building in a 96% naturally derived formula strengthens hair from the inside out and helps repair damage.
Brighten: Neutralises unwanted yellow and brassy tones by 5X in one use* for brighter color that looks salon-fresh
Strengthen: Helps restore and repair fragile, blonde hair.
Miraculous Oil
This hair oil is a precious concentrate that effortlessly wraps hair in light-reflecting shine and immerses your senses in a calming pure-fume™ aroma.
• 195% more shine, instantly*
• 2X smoother hair that lasts all day**
• Up to 24 hours of anti-frizz protection**
• Hair is instantly more manageable
• Provides thermal protection up to 450°F / 232°C
• Safe for colour treated hair
SUITABLE FOR • All hair types
A signature Pure-fume™ aroma that wraps your senses in pure bliss with 25 pure flower and plant essences including lavender, ylang-ylang and petitgrain. Crafted by
perfumers in Aveda's In-House Botanical Aroma lab.
WHAT ELSE YOU NEED TO KNOW
• Leaping Bunny Approved
• Vegan
*Ex vivo testing on tresses versus unwashed hair.
**Ex vivo testing on frizz prone tresses.
Our mission at Aveda is to
care for the world we live in.
Long-lasting, conditioning
Vibrant colour with shine
Essentially damage-free
Ammonia-free options
Up to 96% naturally derived*
and Vegan
*From plants, non-petroleum minerals or water
We are the leading hair salon in York,
using only Aveda colour, so you know that
you'll get the perfect Aveda colour every time.
Multiply Your Moisture With Hair Oil
The hydrating power of nutriplenish multi-use hair oil
Hair oil at its best benefits hair in many ways, and is particularly perfect for hydrating dry hair and sealing in moisture. To understand how it works, we’ll walk you through how your hair may become dry in the first place and how nutriplenish multi-use hair oil delivers the moisture it needs. We’ll also explore its 5 power oils and 5 ways to use it to maximise your hair hydration.
The scoop on dry hair
If you’re often wondering “why is my hair so dry?” it’s important to understand the state of dry hair. Moisturised, healthy hair contains lipids, which are a part of your hair shaft that help keep it shiny, manageable and strong.
Your hair loses lipids and becomes depleted of moisture due to shampooing, regular wear and tear and chemical damage. This leaves hair feeling dry and brittle. Dry hair also tangles easily and tends to feel rough due to lost lipids.
Although some people have hair that tends to be more dry naturally, your daily hair care routine may also be part of the problem. If you heat style your hair, you may be stripping it of moisture. The climate where you live can also affect your hair, which is why everyone’s dry hair needs can be different. Learning how to hydrate hair with hair oil can help keep it looking healthy and shinier every day.
All Products are available in
salon or can be orederd in for pick-up
Nano, Micro and tape-in available
Salon is open 6 days a week.
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