Pure Hairdressing

At Pure we only use

96% naturally derived and vegan

Aveda colour

Aveda is taking its signature plant power to the next level with the new and improved Vegan Full Spectrum permanent colour line

Are you ready for the next generation of vegan and naturally-derived permanent hair colour? We’re talking brilliant performance fused with a dedication to sustainability – this is the revamped Full Spectrum Permanent Vegan Treatment Hair Colour range from Aveda. The new colour comes with an enhanced formula featuring exclusive alkaliser technology, an expanded palette of customisable colour, Aveda’s specially developed Pure-fume aroma, and a 100 per cent recycled aluminium tube. Let’s dig a little deeper…:

The star of the show is the new alkaliser technology, which takes Full Spectrum colour to a new level, it:

• Enhances colour penetration for deeper colour deposits
• 100 per cent grey coverage in just 30 minutes
• Delivers radiant shine and longevity – even on those difficult-to-maintain red shades
• Gives precisely calibrated shade results and infinite tonal possibilities with an expanded range

While the colour is processing, you can relax knowing a new light oil blend – with sustainably sourced, cold-pressed organic ingredients such as avocado, sacha inchi, and baobab oils – is protecting hair for enhanced condition and shine.

Aveda Full Spectrum Permanent Vegan Treatment Hair Colour is 96 per cent naturally derived,** and like all Aveda products, is cruelty-free, vegan and manufactured using 100 per cent renewable energy.*** And the eco-efforts don’t stop there: each colour is housed in a 100 per cent recycled aluminium tube, with FSC-certified 100 per cent recycled fibre cartons.

Power pigments

Colour is the name of the game after all – what shades will you play with in the new Full Spectrum line? It’s a full array of tones crafted with a unique blend of dyes and pH adjusters for incredible colour results. You can mix and match seamlessly for endless possibilities.