Pure Hairdressing
Pure    Hairdressing

Aveda’s next generation of permanent hair colour has arrived with 96% naturally derived Full Spectrum Permanent™ Vegan Treatment Hair Colour.

This professional hair colour features a new exclusive alkalizer technology, an expanded palette of customisable colour, a specially developed pure-fume™ aroma, and a new 100% recycled aluminium tube.

Following three years of scientific research, Aveda has developed a proprietary alkalizer technology that powers Full Spectrum Permanent™ Vegan Treatment Hair Colour, taking hair colour to a new level of performance.

The new alkalizer:

  • Enhances colour penetration for exceptional deposition
  • Processes faster for 100% grey coverage in just 30 minutes
  • Delivers radiant shine and longevity even on difficult-to-maintain reds
  • Gives incredible results with precisely calibrated shades
  • Creates infinite shades with an expanded range

For added protection and strength, Aveda’s Full Spectrum Permanent™ Vegan Treatment Hair Colour was formulated to work in harmony with the Botanical Repair™ Professional Colour Treatment for 5X stronger hair after just one treatment.

Full Spectrum Permanent™ Vegan Treatment Hair Colour now features an exclusive pure-fume™ aroma with certified organic essential oils, including clove, lime, orange and peppermint that transforms every colour service into a multi-sensory experience.

Aveda Full Spectrum Permanent™ Vegan Treatment Hair Colour is 96% naturally derived, and like all Aveda products, is cruelty-free, vegan and manufactured using 100% renewable energy through solar and wind power. This treatment colour now comes in a 100% recycled aluminium tube, with FSC certified 100% recycled fibre cartons that are 100% recyclable.

DISCOVER AVEDA 

Our mission at Aveda is to

care for the world we live in.

NEW TO SALON 

Color Renewal

Colour treatment masque instantly revives, refreshes and restores the look of both natural or colour-treated hair. Boosts shine and vibrancy instantly.

73% increase in smoothness and condition for healthier-looking hair.

Shea butter and a nourishing blend of fruit oils deeply condition
Hair is softer, silkier and healthier-looking in just one use.

• Shea butter
• Strawberry oil
• Apricot oil
• Raspberry seed oil

Aroma
Featuring Aveda’s own Pure-Fume™ aroma with osmanthus, certified organic orange, cedarwood and other pure flower and plant essences.

98% naturally derived*. Vegan. Cruelty free.

*According to the ISO standard, from plant, non-petroleum mineral and/or water source.

AVEDA HAIR COLOUR SPECIALISTS

You dream the colour. We make it a reality.

Aveda Colour is

  • Long-lasting, conditioning
  • Vibrant colour with shine
  • Essentially damage-free
  • Ammonia-free options
  • Up to 93% naturally derived*

            *From plants, non-petroleum minerals or water

STYLE AT PURE

Beautiful style and finish.

Aveda is the leading plant-based hair and skin care brand.

Aveda promise is to care for the whole you, connecting beauty,

well-being and sustainability.

We work to make a difference in the world by using recycled packaging, responsible sourcing and manufacturing, and raising money forclean water during Earth Month.

LOOK AROUND

BEAUTIFUL HAIR

You can put a price on quality.

CALL OR EMAIL TO BOOK

Salon is open 6 days a week.

Pure Hairdressing

3-5 Grape lane

York

YO1 7HU

t.01904 631466

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10% Student and

Teenager discount

on all Stylist and

Senior Stylist level appointments. 

Mon to Fri only.

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