Aveda’s next generation of permanent hair colour has arrived with 96% naturally derived Full Spectrum Permanent™ Vegan Treatment Hair Colour.

This professional hair colour features a new exclusive alkalizer technology, an expanded palette of customisable colour, a specially developed pure-fume™ aroma, and a new 100% recycled aluminium tube.

Following three years of scientific research, Aveda has developed a proprietary alkalizer technology that powers Full Spectrum Permanent™ Vegan Treatment Hair Colour, taking hair colour to a new level of performance.

The new alkalizer:

• Enhances colour penetration for exceptional deposition
• Processes faster for 100% grey coverage in just 30 minutes
• Delivers radiant shine and longevity even on difficult-to-maintain reds
• Gives incredible results with precisely calibrated shades
• Creates infinite shades with an expanded range

For added protection and strength, Aveda’s Full Spectrum Permanent™ Vegan Treatment Hair Colour was formulated to work in harmony with the Botanical Repair™ Professional Colour Treatment for 5X stronger hair after just one treatment.

Full Spectrum Permanent™ Vegan Treatment Hair Colour now features an exclusive pure-fume™ aroma with certified organic essential oils, including clove, lime, orange and peppermint that transforms every colour service into a multi-sensory experience.

Aveda Full Spectrum Permanent™ Vegan Treatment Hair Colour is 96% naturally derived, and like all Aveda products, is cruelty-free, vegan and manufactured using 100% renewable energy through solar and wind power. This treatment colour now comes in a 100% recycled aluminium tube, with FSC certified 100% recycled fibre cartons that are 100% recyclable.

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NEW TO SALON 

Colour treatment masque instantly revives, refreshes and restores the look of both natural or colour-treated hair. Boosts shine and vibrancy instantly.

73% increase in smoothness and condition for healthier-looking hair.

Shea butter and a nourishing blend of fruit oils deeply condition
Hair is softer, silkier and healthier-looking in just one use.

• Shea butter
• Strawberry oil
• Apricot oil
• Raspberry seed oil

Aroma
Featuring Aveda’s own Pure-Fume™ aroma with osmanthus, certified organic orange, cedarwood and other pure flower and plant essences.

98% naturally derived*. Vegan. Cruelty free.

*According to the ISO standard, from plant, non-petroleum mineral and/or water source.

Aveda Colour is

            *From plants, non-petroleum minerals or water

Aveda is the leading plant-based hair and skin care brand.

Aveda promise is to care for the whole you, connecting beauty,

well-being and sustainability.

We work to make a difference in the world by using recycled packaging, responsible sourcing and manufacturing, and raising money forclean water during Earth Month.